Cookie pop-up for yahoo!
Scenario
Digital privacy laws are evolving before our eyes. Some governments now require pop-ups that help users give “informed consent” for cookies. Yahoo’s default cookie notification offers significantly more information than any US law requires.
Opportunity
For now, there’s still room for brand-conscious voice in cookie messaging. Yahoo’s choice to use a large, text-rich popup speaks to the company’s transparent, information-first brand position. Clearer, scannable copy can take this further, benfitting Yahoo and its users.
Outcome
As a case study, I revised Yahoo’s cookie popup by translating jargon and logically organizing core concepts. I chose words that give users agency, encouraging them to understand rather than simply click through.
Process
Research legal requirements
Study competitor solutions
Extract meaning from current copy
Confirm messaging aligns with brand voice
Write final copy
Create mockup and test
